22 sessions highlighting 
15 female Emirati role models

‘Qudwa’ was launched by Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum in August 2017, in celebration of Emirati Women’s Day. ‘Qudwa’ – the Arabic term for ‘role model’– offers a platform to inspire female Emirati role models to share their knowledge, skills and experience with other women across the nation in order to encourage excellence and leadership in all fields.

The role models, who have distinguished themselves through their contributions to society, share their expertise with senior university students, professionals, and new employees through three dedicated platforms:

Knowledge Sharing 

Aimed at university seniors, during which role models teach Emirati women about their professional journey, the challenges they had to conquer, and their early career strategies.

A Working Day with Your
Role Model

Emirati women spend an entire working day with role models, learning how to be effective at their workplaces, gaining insight into the core competencies and skills required in varied jobs.

Meet Your Role Model

Emirati women have the opportunity to attend an informal meeting with accomplished national icons to discuss success stories and experiences, as well as provide professional guidance to female prospects in the workforce in order to develop a sense of social responsibility, and instill the value of giving to new generations.


To build a brighter future and highlight the progress of Emirati women and their vital contribution to the prosperity of society. 



Since the launch of ‘Qudwa’, 22 knowledge sessions highlighting 15 speakers within universities and Higher Colleges of Technology were held in Abu Dhabi, Dubai, Al Ain, Sharjah, Fujairah, and Ras Al Khaimah, discussing government, ministerial,
social, literature and cultural work.


More than 1000 students benefited from ‘Qudwa’ sessions during 2017, 2018, and 2019.

Participating female Emirati leaders were:

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HE Hessa Bu Humaid

Minister of State for Community Development

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HE Sheikha Lubna Al Qasimi

Former Minister of Tolerance

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HE Sara Al Amiri

Minister of State for Advanced Sciences

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HE Mona Al Marri

Director General of the Government of Dubai Media Office

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HE Noura Al Kaabi

Minister of Culture and Knowledge Development

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HE Hala Badri

Director General, Dubai Culture And Arts Authority

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HE Shamma Al Mazrouei

Minister of State for Youth Affairs

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HE Aisha Bin Bishr

Director General of the Smart Dubai Office

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HE AlRym Al Falasi

Secretary-General of Supreme Council of Motherhood & Childhood

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HE Dr. Nawal Al Hosani

Permanent Representative of the UAE to the International Renewable Energy Agency

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HE Shamsa Saleh

CEO - Dubai Women Establishment

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Mona Busamra

Editor in Chief of Al Bayan Newspaper

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Dr. Manal Taryam

CEO of Primary Healthcare Services Sector, CEO of Noor Dubai

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Aisha Saeed Harib

Head of Corporate Social Responsibility in Community Development Authority

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Dubai Abulhoul

Author of the first Emirate Fantasy Novel : Galagolia The Hidden Divination