Welcome Letter


Shamsa Saleh

CEO of Dubai Women Establishment

Since the foundation of the UAE in 1971, Emirati women have enjoyed the continuous support of its wise leadership, and have been prioritized as vital counterparts to our nation’s development and prosperity in all areas. In accordance with a decree issued in 2006 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Women Establishment (DWE) was founded as an affirmation of our leadership’s unwavering support, inspired by the vision of our founding father, the late Sheikh Zayed bin Sultan Al Nahyan, who had foreseen the prosperous future of the UAE and the importance of integrating women as equal partners in its development. DWE was therefore established with the aim to highlight the importance of increasing Emirati women’s active participation in economic, social and political spheres, and enhancing their representation in leadership and decision-making roles in both the public and private sectors to utilize their capabilities as key partners in the development process. Since then, and under the leadership of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment and wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Presidential Affairs, DWE has succeeded in making great achievements in support of women. This has been done through various projects and distinct initiatives carried out in line with international standards, methodologies and best practices, to become one of the leading regional and international institutions in supporting women and enhancing their capacities at all levels. These efforts are rolled out within the framework of DWE’s strategic plans, which work towards achieving the vision of UAE’s wise leadership to further establish women’s imperative role in the process in our nation’s progress. This website highlights DWE’s most notable initiatives and programs that have been launched to achieve these national goals. It also relays information related to DWE’s main areas of focus, and documents the achievements of the UAE in support of women and ensuring equal opportunities for all. To that end, and to ensure the constant progression and efficiency of our efforts in support of women, we welcome your feedback, inquiries and suggestions.

DWE's strategic plan is built on four key pillars:


To champion women’s participation in driving the socio-economic future of Dubai through influencing policies, sharing knowledge and leading initiatives.


Working women...Pioneering distinction


Dubai Ladies Club

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The Cultural Office of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum

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To foster strategic partnerships within the private and public sectors, creating integrated, high-impact initiatives to support the Establishment’s long-term vision.


To develop interactive and innovative programs to harness and build capacities in order to support Dubai’s successful journey.


To provide recommendations to shape policies in order to make a significant impact on society as a whole.


To include women of various segments in society to achieve its strategic objectives.

Strategic Objectives

Formulate legislations and enhance capabilities in research, development, impact analysis, and data management.

Increase awareness about women's participation and opportunities in Dubai.

Improve the early intervention focusing on early participation of women.

Enable non-working Emirati women to develop required capabilities to become compatible with the requirements of the target industries

Foster the role of Emirati women in decision making roles.

Promote non-conventional employment, such as remote, part time, and self-employment.

Fostering a work environment capable of retaining qualified Emirati women.

Board of Directors


HE Mona Al Marri

Managing Director and Chairperson of the Board of Directors -DWE

Vice President – the UAE Gender Balance Council; Director General - Government of Dubai Media Office


HE Hala Badri

Vice President of the Board of Directors – DWE

Director General - Dubai Culture and Arts Authority


Khawla Al Mehairi

EVP of Strategy and Government Communications

Dubai Electricity and Water Authority (DEWA)


Huda Al Hashimi

Assistant to the Director

General for Strategy and Innovation- Ministry of Cabinet Affairs


Mona Bu Samra


Al Bayan Newspaper


Huda Buhumaid

Chief Marketing Officer

Dubai Holding


Fahima Al Bastaki

Executive Vice President

Head of Business Development Division - Dubai Financial Market (DFM)

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Moaza Saeed Al Marri

Executive Director of the Director General’s Office

Roads and Transport Authority


Aljoud Lootah


Aljoud Lootah Design Studio



Sultana Saif

Director of Women Development Department

Sultana Saif is responsible for introducing and monitoring initiatives and projects that target the participation of Emirati women across economic and social spheres, as well as conducting research on the socio-economic participation of Emirati women, highlighting the importance of their contribution to the development process in the UAE.


Naeema Ahli

Director of Corporate Support

In her capacity as Director of Corporate Support, Naeema Ahli is responsible for annual budget preparations and ongoing analysis of costs, financial trends and variances, and oversees all accounting functions including those necessary for auditing, budgeting, financial analysis, capital asset, and property management.



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