Welcome Letter
Naeema Ahli
CEO of Dubai Women Establishment
Since the founding of the Dubai Women Establishment in 2006, by decree of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Establishment has been dedicated to enhancing and refining the skills of Emirati women in the workforce. This initiative reflects His Highness’s commitment to empowering women, building on the solid foundations laid by the UAE's founding fathers. The unwavering support and encouragement from the UAE’s wise leadership underscore the importance of investing in women's capabilities, recognising them as crucial partners in driving the nation's growth and prosperity.
Under the visionary leadership of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment (DWE), wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, the Estbalishment has successfully contributed to advancing the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. Through targeted initiatives and projects, DWE has contributed to elevating the status of women, increasing their participation in the labour market and economic life in Dubai, and developing their professional and leadership capabilities. These efforts have significantly enhanced their quality of life and prepared them to tackle current and future challenges.
As Dubai Women Establishment continues its successful role, it is dedicated to contributing effectively to the goals of the Dubai government. This includes improving the government work system and attracting top talent across various fields, in line with the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.
Through the Establishment’s strategic vision, we aim to position Dubai as a pioneering global model for women-friendly cities. We strive to align with Dubai's goal of being the best global destination for living by leveraging practical practices, supportive infrastructure, and legislation while collaborating with government agencies and private sector institutions.
The Establishment prioritises building and strengthening local and global partnerships within its work strategy. We ensure our projects add value by supporting women’s economic and social participation, enhancing their roles in international forums, and developing their technical capabilities to meet the demands of the Fourth Industrial Revolution. This commitment contributes to Dubai’s comprehensive development and global competitiveness.
We are pleased to welcome you to the Dubai Women Establishment website, where we showcase the projects and programs we are implementing to achieve our goals and highlight critical initiatives over the past and recent years.
DWE's strategic plan is built on four key pillars:
MISSION
To champion women’s participation in driving the socio-economic future of Dubai through influencing policies, sharing knowledge and leading initiatives.
Vision
Working women...Pioneering distinction
Values
Strategic Objectives
Board of
Directors
HE Mona Al Marri
Managing Director and Chairperson of the Board of Directors -DWE
Vice President – the UAE Gender Balance Council; Director General - Government of Dubai Media Office
HE Hala Badri
Vice President of the Board of Directors – DWE
Director General - Dubai Culture and Arts Authority
Khawla Al Mehairi
EVP of Strategy and Government Communications
Dubai Electricity and Water Authority (DEWA)
Huda Al Hashimi
Assistant to the Director
General for Strategy and Innovation- Ministry of Cabinet Affairs
Mona Bu Samra
Editor-in-Chief
Al Bayan Newspaper
Huda Buhumaid
Chief Marketing Officer
Dubai Holding
Fahima Al Bastaki
Executive Vice President
Former Chief of Business and Market Development Officer at Abu Dhabi Securities Exchange
Moaza Saeed Al Marri
Executive Director of the Director General’s Office
Roads and Transport Authority
Aljoud Lootah
Designer
Aljoud Lootah Design Studio
Khadija Al Bastaki
Senior Vice President of Dubai Design District
Management
Team
Sultana Saif
Director of Women Development Department
Sultana Saif is responsible for introducing and monitoring initiatives and projects that target the participation of Emirati women across economic and social spheres, as well as conducting research on the socio-economic participation of Emirati women, highlighting the importance of their contribution to the development process in the UAE.
Naeema Ahli
Director of Corporate Support
In her capacity as Director of Corporate Support, Naeema Ahli is responsible for annual budget preparations and ongoing analysis of costs, financial trends and variances, and oversees all accounting functions including those necessary for auditing, budgeting, financial analysis, capital asset, and property management.