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Welcome Letter

Her Excellence Naeema Ahli

CEO of Dubai Women Establishment

At Dubai Women Establishment, we believe that empowering women is not only a national priority but a catalyst for sustainable progress. Through strategic partnerships, innovative initiatives, and unwavering commitment, we are shaping a future where women lead and continue to make meaningful contributions to the growth of Dubai and the UAE.

DWE's strategic plan is built on four key pillars:

message

To elevate the status of working women in Dubai by highlighting their role, enhancing their capabilities, and increasing their participation through sustainable economic and social impact.

Vision

Dubai as a global model for women-friendly cities.

Values

Partnership

We foster a collaborative spirit with our clients, partners, and stakeholders to achieve shared goals.

Commitment

We are dedicated to our mission and values, continuously striving to meet our objectives and fulfil our promises.

Impact

Our efforts and initiatives aim to create a positive and lasting impact.

Excellence

We are committed to achieving and delivering the highest standards of quality across all our projects and initiatives.

Strategic Objectives

DWE

Formulate
legislations

Formulate legislations and enhance capabilities in research, development, impact analysis, and data management.

DWE

Increase
Awareness

Increase awareness about women's participation and opportunities in Dubai.

DWE

Early
Intervention

Improve the early intervention focusing on early participation of women.

DWE

Develop
Capabilities

Enable non-working Emirati women to develop required capabilities to become compatible with the requirements of the target industries

DWE

Decision
Making

Foster the role of Emirati women in decision making roles.

DWE

Promote
Employment

Promote non-conventional employment, such as remote, part time, and self-employment.

DWE

Work
Environment

Fostering a work environment capable of retaining qualified Emirati women.

Board of Directors

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HE Mona Al Marri

Managing Director and Chairperson of the Board of Directors -DWE

Vice President – the UAE Gender Balance Council; Director General - Government of Dubai Media Office

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HE Hala Badri

Vice President of the Board of Directors – DWE

Director General - Dubai Culture and Arts Authority

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Huda Al Hashimi

Assistant to the Director

General for Strategy and Innovation- Ministry of Cabinet Affairs

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Moaza Saeed Al Marri

CEO of the Executive Affairs Sector

Roads and Transport Authority (RTA)

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Khawla Rashid Al Muhairi

EVP of Strategy and Government Communications

Dubai Electricity and Water Authority (DEWA)

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Huda Issa Bu Humaid

Chief Marketing Officer

Dubai Holding

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Khadija Mahmoud Al Bastaki

Senior Vice President of Dubai Design District

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Faheema Abdulrazzaq Al Bastaki

Former Executive Vice President of Business Development at DFM

Former Chief of Business and Market Development Officer at Abu Dhabi Securities Exchange

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HE Naama Al Ahli

Executive Director of the Dubai Women Establishment

Management
Team

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Ahlam Al Bannai

Director of Communication Department

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Sultana Saif

Director of Women Development Department

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Samiya Ahmad AlFaqeeh

Director of Corporate Support at Dubai Women Establishment