Welcome Letter

Naeema Ahli

CEO of Dubai Women Establishment

Since the founding of the Dubai Women Establishment in 2006, by decree of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Establishment has been dedicated to enhancing and refining the skills of Emirati women in the workforce. This initiative reflects His Highness’s commitment to empowering women, building on the solid foundations laid by the UAE's founding fathers. The unwavering support and encouragement from the UAE’s wise leadership underscore the importance of investing in women's capabilities, recognising them as crucial partners in driving the nation's growth and prosperity.

Under the visionary leadership of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment (DWE), wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, the Estbalishment has successfully contributed to advancing the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. Through targeted initiatives and projects, DWE has contributed to elevating the status of women, increasing their participation in the labour market and economic life in Dubai, and developing their professional and leadership capabilities. These efforts have significantly enhanced their quality of life and prepared them to tackle current and future challenges.

As Dubai Women Establishment continues its successful role, it is dedicated to contributing effectively to the goals of the Dubai government. This includes improving the government work system and attracting top talent across various fields, in line with the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.

Through the Establishment’s strategic vision, we aim to position Dubai as a pioneering global model for women-friendly cities. We strive to align with Dubai's goal of being the best global destination for living by leveraging practical practices, supportive infrastructure, and legislation while collaborating with government agencies and private sector institutions.

The Establishment prioritises building and strengthening local and global partnerships within its work strategy. We ensure our projects add value by supporting women’s economic and social participation, enhancing their roles in international forums, and developing their technical capabilities to meet the demands of the Fourth Industrial Revolution. This commitment contributes to Dubai’s comprehensive development and global competitiveness.

We are pleased to welcome you to the Dubai Women Establishment website, where we showcase the projects and programs we are implementing to achieve our goals and highlight critical initiatives over the past and recent years.

DWE's strategic plan is built on four key pillars:


To champion women’s participation in driving the socio-economic future of Dubai through influencing policies, sharing knowledge and leading initiatives.


Working women...Pioneering distinction


Dubai Ladies Club

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The Cultural Office of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum

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To foster strategic partnerships within the private and public sectors, creating integrated, high-impact initiatives to support the Establishment’s long-term vision.


To develop interactive and innovative programs to harness and build capacities in order to support Dubai’s successful journey.


To provide recommendations to shape policies in order to make a significant impact on society as a whole.


To include women of various segments in society to achieve its strategic objectives.

Strategic Objectives


Formulate legislations and enhance capabilities in research, development, impact analysis, and data management.


Increase awareness about women's participation and opportunities in Dubai.


Improve the early intervention focusing on early participation of women.


Enable non-working Emirati women to develop required capabilities to become compatible with the requirements of the target industries


Foster the role of Emirati women in decision making roles.


Promote non-conventional employment, such as remote, part time, and self-employment.


Fostering a work environment capable of retaining qualified Emirati women.

Board of Directors


HE Mona Al Marri

Managing Director and Chairperson of the Board of Directors -DWE

Vice President – the UAE Gender Balance Council; Director General - Government of Dubai Media Office


HE Hala Badri

Vice President of the Board of Directors – DWE

Director General - Dubai Culture and Arts Authority


Khawla Al Mehairi

EVP of Strategy and Government Communications

Dubai Electricity and Water Authority (DEWA)


Huda Al Hashimi

Assistant to the Director

General for Strategy and Innovation- Ministry of Cabinet Affairs


Mona Bu Samra


Al Bayan Newspaper


Huda Buhumaid

Chief Marketing Officer

Dubai Holding


Fahima Al Bastaki

Executive Vice President

Former Chief of Business and Market Development Officer at Abu Dhabi Securities Exchange

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Moaza Saeed Al Marri

Executive Director of the Director General’s Office

Roads and Transport Authority


Aljoud Lootah


Aljoud Lootah Design Studio


Khadija Al Bastaki

Senior Vice President of Dubai Design District



Sultana Saif

Director of Women Development Department

Sultana Saif is responsible for introducing and monitoring initiatives and projects that target the participation of Emirati women across economic and social spheres, as well as conducting research on the socio-economic participation of Emirati women, highlighting the importance of their contribution to the development process in the UAE.


Naeema Ahli

Director of Corporate Support

In her capacity as Director of Corporate Support, Naeema Ahli is responsible for annual budget preparations and ongoing analysis of costs, financial trends and variances, and oversees all accounting functions including those necessary for auditing, budgeting, financial analysis, capital asset, and property management.



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