DWE's strategic plan is built on four key pillars:
To champion women’s participation in driving the socio-economic future of Dubai through influencing policies, sharing knowledge and leading initiatives.
Working women...Pioneering distinction
To foster strategic partnerships within the private and public sectors, creating integrated, high-impact initiatives to support the Establishment’s long-term vision.
To develop interactive and innovative programs to harness and build capacities in order to support Dubai’s successful journey.
To provide recommendations to shape policies in order to make a significant impact on society as a whole.
To include women of various segments in society to achieve its strategic objectives.
HE Mona Al Marri
Managing Director and Chairperson of the Board of Directors -DWE
Vice President – the UAE Gender Balance Council; Director General - Government of Dubai Media Office
HE Hala Badri
Vice President of the Board of Directors – DWE
Director General - Dubai Culture and Arts Authority
Khawla Al Mehairi
EVP of Strategy and Government Communications
Dubai Electricity and Water Authority (DEWA)
Huda Al Hashimi
Assistant to the Director
General for Strategy and Innovation- Ministry of Cabinet Affairs
Mona Bu Samra
Al Bayan Newspaper
Chief Marketing Officer
Fahima Al Bastaki
Executive Vice President
Head of Business Development Division - Dubai Financial Market (DFM)
Director of Legal Services Department
Aljoud Lootah Design Studio
Al Maha Al Bastaki
Director of The Cultural Office of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum
In her capacity as the Director of The Cultural Office, Al Maha Al Bastaki oversees the implementation of initiatives, programs and projects that aim to harness creative talents and foster artistic participation of female Emirati artists in the local and international arts and culture scene.
Director of Women Development Department
Sultana Saif is responsible for introducing and monitoring initiatives and projects that target the participation of Emirati women across economic and social spheres, as well as conducting research on the socio-economic participation of Emirati women, highlighting the importance of their contribution to the development process in the UAE.
Director of Corporate Support
In her capacity as Director of Corporate Support, Naeema Ahli is responsible for annual budget preparations and ongoing analysis of costs, financial trends and variances, and oversees all accounting functions including those necessary for auditing, budgeting, financial analysis, capital asset, and property management.
Director of Corporate Communications
Maitha Shuaib is responsible for enhancing and overseeing the execution of tactical communication plans for Dubai Women Establishment and its subsidiaries Dubai Ladies Club and The Cultural Office of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum.