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April 18, 2019
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  Manal Shaheen
  Director - Sales, Marketing and Customer Service, Nakheel
Manal Shaheen is the Chief Commercial Officer for Nakheel, Dubai’s master developer, a developer that has reached international standards in waterfront communities, green buildings and sustainable developments.

In her position, she oversees all sales and customer service functions while also providing direction for Nakheel’s marketing efforts. Manal has played an integral role in the growth of the company undertaking a number of senior positions since she joined the organization in August 2006. She has been instrumental in Nakheel’s continued drive to become a global brand as well as playing a key role in unrivalled sales success, and customer service.

Manal has been recognized for successfully promoting Nakheel’s projects whilst continuing to adopt a broader vision in the promotion of Dubai. list just a few of her accomplishments, Manal achieved a 300 percent sales growth in 2008 compared to that of 2007, launched an effective marketing campaign that led to the sale of 4,000 Palm Jumeirah villas in just 72 hours, Palm Jumeirah’s Marina apartments in only 3 days, 1,000 villas in Jumeirah Park in 24 hours and 800 residential units at Al Furjan within a few days.

In addition, she has set a new system for public auctions which was adopted for selling the very exclusive Jumeirah Island Mansions making record sales. Manal has contributed to marketing Nakheel’s pioneering projects which have become destinations of choice for investors, tourists and visitors from all over the world.

Forsa was another task she was involved in setting up, a unique investment vehicle for women of which she is the Vice Chairperson. Forsa offers women the opportunity to make successful high growth investments and supports female entrepreneurs in setting up and managing new ventures.

Ms. Shaheen also holds the position of Vice Chairperson for the board for Dubai Women Establishment. In 2007 she won the Middle East Business Woman of the Year awarded by the Middle East Excellence Awards Institute; the institute’s members are comprised of business leaders, journalists, and academics who nominated and selected Manal as the winner of the title in recognition of her outstanding efforts and achievements.

Manal is a member of the Dubai Ladies Club playing a positive role in enhancing the leadership capacities of UAE women, highlighting their active role in society and encouraging them to improve talents and skills that will empower them to become vital pillars in Dubai’s development.
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